CUPERTINO, CALIFORNIA Apple today presented Apple iPhone 13 and also iPhone 13 mini, the next generation of the world’s best mobile phone, featuring a gorgeous layout with streamlined flat edges in five lovely brand-new colors. Both versions include significant innovations, consisting of one of the most advanced dual-camera systems ever before on the apple iPhone– with a brand-new Wide electronic camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light images and also video clips, a new means to customize the camera with Photographic Styles, and Motion picture mode, which brings a brand-new measurement to video storytelling. iPhone 13 and also apple iPhone 13 mini also boast super-fast efficiency as well as power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR show that brings content to life, incredible toughness with the Ceramic Guard front cover, double the entry-level storage space at 128GB, an industry-leading IP68 score for water resistance, as well as a sophisticated 5G experience.
iPhone 13 and also iPhone 13 mini will certainly be available in pink, blue, midnight, starlight, and (PRODUCT) RED, with pre-orders starting Friday, September 17, and also accessibility starts Friday, September 24.
“The consumers depend on iPhone on a daily basis, which is why they’ve made iPhone 13 as well as Apple iPhone 13 mini much more powerful, much more qualified, as well as much more enjoyable to use,” claimed Greg Joswiak, Apple’s elderly vice president of Worldwide Advertising. “Both phones have gorgeous layouts, industry-leading performance, and progressed video camera systems with remarkable computational photography features, all with incredible toughness, water resistance, and also a big enter battery life to guarantee consumers can depend on their apple iPhone when they require it. All of this, tightly integrated with iPhone 15 and also with personal privacy built-in, make apple iPhone 13 and Apple iPhone 13 mini an unequaled choice.”
Beautiful and Durable Design with Amazing Battery Life
Apple iPhone 13 and also apple iPhone 13 mini have been redesigned on throughout, as well as can be found in five lovely shades including a long-lasting flat-edge design as well as an elegant lightweight aluminum structure. The 6.1-inch as well as 5.4-inch displays2 feature Ceramic Shield on the front, special to the Apple iPhone and tougher than any kind of smart device glass. Both versions have an industry-leading IP68 score for water resistance and are created to secure against spills from usual fluids. A redesigned rear cam format with diagonally prepared lenses makes it possible for the innovative dual-camera system, as well as an upgraded True Depth cam system, is smaller while still packing in the same advancement innovations, including Face ID, the most secure facial authentication in a mobile phone, however offering more screen area.
The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power-efficient.
Significant battery life renovations pertain to both iPhone 13 as well as apple iPhone 13 mini, enabled by A15 Bionic, a lot more efficient components, a bigger battery, and also power optimizations from a deep integration of hardware and software. iPhone 13 supplies unbelievable all-day battery life,4 offerings up to 2 and also a fifty percent extra hours in a day than iPhone 12, as well as iPhone 13 mini gives as much as an hour and also a half extra in a day than apple iPhone 12 mini.
The Most Advanced Dual-Camera System in iPhone
iPhone 13 as well as Apple iPhone 13 mini stand for a massive leap in camera layout with improvements in equipment and computational photography that deliver magnificent images and also video clips. The brand-new Wide electronic camera, with 1.7 µm pixels, features the most significant sensor ever in an iPhone dual-camera system and also is capable of gathering 47 percent extra light for much less sound and also brighter results. Sensor-shift OIS– a modern technology presented in iPhone 12 Pro Max as well as not found in any other smartphone– also comes to the Wide video camera, even in the a lot more compact apple iPhone 13 mini. It supports the sensing unit as opposed to the lens so shots are a lot more constant, while the custom-made Ultra-Wide electronic camera with a new sensor records pictures with more detail in the dark locations of photos and videos with less sound.
Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for IOS, and coming soon to iMovie for macOS and Final Cut Pro,5 making the iPhone 13 lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.
Pricing and Availability
- iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities.
- Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 and iPhone 13 mini beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
- Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
- Customers can get iPhone 13 for $33.29 (US) a month for 24 months or $799 (US) before trade-in, and iPhone 13 mini for $29.12 (US) a month for 24 months or $699 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.9
- iPhone 13 and iPhone 13 mini are also available through Apple Authorized Resellers and select carriers.
- Customers in the US can get ready for iPhone 13 and iPhone 13 mini pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
- iOS 15 will be available as a free software update Monday, September 20.
- The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.
- Customers can save up to $700 (US) on iPhone 13 and iPhone 13 mini after trade-in directly from the Apple Store online or at an Apple Store when they activate it with AT&T, T-Mobile/Sprint, or Verizon. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-iphone/carrier-offers. Pricing for iPhone 13 and iPhone 13 mini includes a $30 (US) carrier instant discount that requires carrier activation.
