How many billboards did you take a look during your walk or driving in your life? Or how many television ads have you seen that you still remember? Sorry but I’m sure you can’t remember many. Honestly, we all believe that’s not our mistake as the billboard or ad just didn’t grip us enough, thus, we’ve listed down some of the most creative, unique, controversial, remarkable and powerful ads, signs and marketing related things from around the world.
1. Adidas – Peter Cech
To celebrate 2008’s Euro Cup, sports giants Adidas installed a 60m large image of Czech and Chelsea goalkeeper Petr Cech on the Prater Ferris Wheel, the main tourist attraction in Vienna. Nicely!
2. Dairy Milk Chocolate
The torn off wrapper, the little dummies on and about the chocolate perfectly compliment this brilliant ad. A sight of a scrumptious chocolate bar as the Dairy Milk on the road can be the epitome of stopping over to the next mart and buying one.
3. The BMW Checkmate
Not sure if this is ethical or not, but when the competition asks you for your move, dare you say anything but Checkmate when you’re of the BMW’s caliber. Game over!
4. Bic Razor
Sometimes, you just don’t need to explain the functions and features of your product. The advertisement speaks for itself. A razor that shaves grass.. so you can be deadly clear about hair. Vamos.
5. Berger Sky Paints
A billboard produced by JWT agency from India, which implemented an optical illusion to express the message of ‘Natural finish in colors’ — As it looks, the message is pretty ‘clear’!
6. Invisible (Australian Childhood Foundation)
An out of the box billboard posted to create awareness for negligence towards children and child abuse. You can clearly see the wee bit that says ‘Thanks for seeing me’ on the wall corner, just in case someone rips the plastic dummy.
7. McDonald’s 24 hours
he McDonald’s Open 24 hour ad. One of the biggest food franchises in the world, McDonald just doesn’t like disappointing its customers. This brilliant ad shows a McDonald’s burger shaped as a planet, with shades of Sun and Moon showcase food’s availability 24×7. Are you lovin’ it?
8.Anando Milk (Building ad)
Anando Milk, a local company wanted to increase consumption of milk among little children. The company wanted to change the children’s perception of milk being a boring drink and decided to create this brilliant bit of optical illusion in advertisement’s name.
“Considering every child lives in a world of fantasy, the idea was to exaggerate the benefit of milk into almost giving the child superhuman powers.”
9. DHL’s Maze
For this gigantic 3-D billboard, a small, red ball rolls from point A to B via the shortest route. After it finishes its journey, it is transported through an invisible conveyor belt within the billboard back to the top to begin the journey again. The best bit, it always takes the shortest and the best route!
10. Donastos Pizza
A billboard that utilizes another billboard!
11. Ford Mustang
“This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world’s largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.”
12. Formula Toothcare
Teeth so strong, you could rip billboards off! Formula Toothcare’s Bite implements what good advertising is all about. It’s sort of like putting the answer in the message itself. Creativity at its best!
