A logo is more than just a symbol for a company or brand. It’s often the first impression that customers have of the brand, and it can convey a message that goes beyond just the name. Some logos are so well-designed that they have hidden symbols within them, adding an extra layer of meaning. In this article, we’ll explore 10 cool logos with hidden symbols.
FedEx:
The FedEx logo is a classic example of a hidden symbol. Look closely at the white space between the letters “E” and “x,” and you’ll see an arrow pointing to the right. This symbolizes speed and accuracy, which are two of the key qualities that FedEx prides itself on.
Amazon:
The Amazon logo is simple yet effective. The arrow in the logo starts at the letter “a” and ends at the letter “z,” symbolizing that Amazon has everything from A to Z. This clever use of a hidden symbol makes the logo instantly memorable.
Baskin-Robbins:
The Baskin-Robbins logo looks like a simple combination of the letters “B” and “R.” However, if you look closely, you’ll see that the pink portion of the logo forms the number 31, which represents the number of flavors that Baskin-Robbins offers.
Toblerone:
The Toblerone logo is another classic example of a hidden symbol. Look closely at the mountain in the logo, and you’ll see a hidden image of a bear. This is a nod to the fact that the company is based in the Swiss city of Bern, which is also known as the “City of Bears.”
Tostitos:
The Tostitos logo is a fun and playful design. Look closely at the two “T”s in the logo, and you’ll see that they’re holding a tortilla chip, which is a nod to the brand’s signature product.
Hyundai:
The Hyundai logo looks like the letter “H” in a stylized form. However, if you look closer, you’ll see that it’s actually two people shaking hands. This symbolizes the company’s commitment to customer satisfaction and partnership.
Carrefour:
The Carrefour logo is a combination of two arrows that form a “C” shape. This represents the company’s commitment to being a bridge between customers and suppliers, connecting people and products.
NBC:
The NBC logo is a colorful peacock that has been a part of the company’s branding since the 1950s. Look closely at the feathers, and you’ll see that each one represents a different division of the company.
Cisco:
The Cisco logo is a simple yet elegant design. Look closely at the lines in the logo, and you’ll see that they form the shape of the Golden Gate Bridge. This symbolizes the company’s roots in San Francisco, where the Golden Gate Bridge is an iconic landmark.
Pepsi:
The Pepsi logo has undergone several redesigns over the years, but the latest version features a hidden symbol that represents the company’s global reach. Look closely at the circle in the logo, and you’ll see that it forms a smiley face with a blue swoosh. This symbolizes the company’s commitment to bringing happiness to people around the world.
Conclusion:
In conclusion, these 10 cool logos with hidden symbols show how a well-designed logo can go beyond just a visual representation of a brand. A hidden symbol can add an extra layer of meaning that can make a logo instantly memorable and recognizable. These logos prove that even the smallest details can have a big impact on how a brand is perceived.
